Escalade ESV Launch

For the launch of the Cadillac Escaladde ESV we created a spot where the new bigger ESV joins the current Escalade while crossing a modern suspension bridge. The vehicles, by virtue of their sheer presence and mass, strum the massive suspension cables of the bridge like strings on a humongous guitar. The SUV's were shot live in the desert. The bridge , water and sky are digital. Director Ken Arlidge and Digital Domain