Cadillac XLR Launch for Super Bowl

Our client, Cadillac, was so enamored with an idea we presented that they suddenly wanted to produce it for the Super Bowl.  Great! However, it was year end and they had already spent almost all their budget on other properties.  I proffered the idea that I could find a hungry director and do it for about half the price with HD instead of film.   Enter director Antony Hoffman of @radical.media. The result was the launch of the Cadillac XLR on the Super Bowl with the first automotive spot ever shot and produced in HD. One of the top 5 spots in the 2006 Super Bowl resulting in a very happy luxury brand client!