SRX Launch

The viewer is taken for a star-gazing joy ride for the launch of the Cadillac SRX. This demonatrated the enormous sunroof as a 'moonroof' while emphasizing the performance and handling of this first crossover from Cadillac. The SRX was shot 'day for night' in the Dolomite mountains of Italy. The sky and stars are of course digital. Director Gerrard DeThame and The Mill in London and New York.